Why Advertising minute in the Uruguayan 'soap opera' is much more expensive than in Russia's political talk shows? Yes, because watching squabbling Zhirinovsky or woman does not like Yavlinsky, and to empathize with a broken heart of Mary and Laura Julio Cesar-woman adores. Thus is born safe and a vicious circle: 'soap' to remove money from advertising, advertising works through a woman, a woman looks 'soap' with advertising, the means by which the removed regular 'soap' - means, as long as there is a woman, we are with you lather and lather the rest of telezhizn. As a result, the new research the traditional question: what do we - men? Really, really, advertising is not about us and not us? No, why, man, too, sees ads. But he wants her to understand he is trying to analyze it, it requires evidence, in short, a man comes to advertising with the mind.
Pacific Mortgage Services may not feel the same. And for nothing. Here in Once again, the right woman. Inscrutable woman who, to paraphrase the famous lines of the poet, knows: the mind does not understand advertising, in advertising can only believe! How to make a Unique Selling Proposition (USP) in terms of NLP? The term "unique selling proposition" was introduced by a well-known ideologue of the rationalist Rosser Reeves advertising. Its proposed strategy he opposed, above all, the so-called "showcase" advertising, in which the abundance of beautiful laudatory phrases about the product is not worth nothing concrete, nothing that would distinguish the brand from a number of these in consumerism.
ARC China has much experience in this field.
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