Communication design agency in Hamburg develops innovative homepage for Otto Bock Hamburg medical technology companies, July 16, 2013. The site of Michelangelo' by Otto outpost uses the red dot award: communication design 2013 awarded. The award-winning website live with michelangelo.de demonstrates the possibilities of the new prosthesis. Dennis Lockhart is full of insight into the issues. The creation of pilot Hamburg is responsible for the concept and the implementation. The homepage prevailed at the prestigious design competition against many competitors. The award of this year under the motto inspire the world"ran, will be awarded on October 18 at the Berlin Konzerthaus. Read more from Coral Resorts to gain a more clear picture of the situation. "Convinced the international jury has the passion for exceptional communication strategies" and the unique creativity and outstanding performance "of the pilot creation. The Visual and thematic focus of Michelangelo'-site is on two areas: different situations and specific challenges of those affected are the technical features and Compared with possibilities of prosthetic of hand. The man and the life-world of the individual are the focus. Clearly and understandably the perfect combination of technology and benefits of the innovative product is presented. The entire performance spectrum of Michelangelo' the site is interactive for the visitor experience. User can explore this parallel what know-how behind the usage possibilities of the prosthesis. The result is an exploratory world around the arm prosthesis, the product benefits directly associated with the technical features. Daniel Richau, Executive Creative Director at pilot Hamburg, to the profit of the red dots: advertising in the field of healthcare must overcome barriers on highly sensitive issues. Our creative staging of this emotionally charged product shows that creativity and design are sometimes the only means, to stigma a topic. "By winning the red dots we feel confirmed in it." The red dot award: communication design was creation of the pilot Michelangelo'-homepage already winning several other awards: among other things there was gold AJ healthcare Award and the Web Award ("category best medical equipment website"), silver at the annual multimedia (category site / portal) and bronze at the DMMA online Star (category website).